THE BRIEF

For a pitch, I was tasked with coming up with innovative and eye-catching ways to position Avon products as fashionable and desirable, moving away from the image of old ladies going door-to door.

 

WHAT I DID

I first mocked up storyboards for 6 second Vine adverts, showing off Avon's newest range of nail polish. These we designed to evoke more the more high fashion, abstract, and colourful creatives used by fashion and beauty brands.

These creatives then could be used across other social media like Instagram or Facebook,

Examples of how the ads would look in Instagram

A mockup of the creative on Vine.


I also mocked up a campaign for Tinder, where the nail polish colours would be represented by models, as a way of reaching a younger female demographic.