THE BRIEF

We were challenged by ITV to come up with innovative ways to market their new drama about a detective whose blackouts meant she could be the killer she's hunting. The ideas needed to ensure it stands out from other drama series, while conveying the premise and the protagonist's blackouts and ambiguous role.

Firstly, as a logo hadn't been created yet, I designed one myself. The warped/distorted/glitchy text reflects the protagonist's unhinged personality.

I designed this digital OOH display to glitch between the actress in three possible scenarios, to build curiosity about the programme and her role. 

Keeping with the theme of "Suspect Yourself" I also proposed an interactive video that would superimpose your photograph into a video warning of a killer on the loose - you!

A digital OOH display would superimpose your image into a Wanted poster, feeding into the campaign's tagline of "Suspect Yourself"

A digital OOH display would superimpose your image into a Wanted poster, feeding into the campaign's tagline of "Suspect Yourself"

I also mocked up this idea for having multiple variations of the same advert, leading people to question which version is "correct".